Business Model for Grandmas Treats Essay

There are many ways through which a business can go online. This paper examines a few of the online business models and helps find out which among these business models best suits â€Å"Grandmas Treats†. Site types While there are many different types of online business models, there are three most common ones viz. auction, portal and storefront. â€Å"Auction models are those in which the participants bid for products or services over the internet. The auction sites sometimes do not own the products on its site, but facilitates the process of listing and displaying goods as an affiliate† (Kinsler, 2009) Commissions are the main source of revenue in the auction business model. Advertising also forms a small portion of the revenue. In a portal business model, the so called portal website is like a gateway to the customers to various online stores. It provides personalized information to the users. A major portion of revenue in such a model is usually from personalized advertising. â€Å"The store front business model is a shopping location that customers can browse and shop from the comfort of their homes, and where businesses can advertise their products and services for a fraction of the cost of brick and mortar businesses† (Kinsler, 2009) The store front shop can reach its customer either directly or through the portals such as Yahoo or Google. The store front business model is best suited for individual businesses which provide a unique product offering. Companies that use these business models Portal business model – Yahoo According to Deitel and Deitel: Sites such as yahoo. com provide users with a shopping page that links them to thousands of sites carrying a variety of products†¦ Yahoo! provides consumer with shopping-cart capabilities†¦ To improve the quality of its web searching capabilities, Yahoo! as partnered with Google. com search engine†¦ Yahoo! is made more attractive for the user†¦ As this model needs the user to register, the web page that opens after registration is a personalized one based on the information provided by the users. (Deitel and Deitel, 2000) Thus Yahoo’s portal model is convenient for customers who need to shop a variety of similar or dissimilar produc ts. Say when a consumer is done shopping and is ready to check out, he can purchase all their items through the single portal (Yahoo! ) rather than purchasing at each store. This simplifies the purchasing process and provides convenience to the customer. Auction business model – eBay Another type of business model is the auction model. Such websites act as forums through which internet users can be either a seller or bidder. Online auction off late has become a very popular and successful method of e-commerce. The leading company in this business is e-bay. It is one of the most profitable businesses. On eBay people are able to buy and sell almost everything. eBay has spawned a number of businesses that use the site as their means of selling products. The main advantage that e-bay offers is that there are no overhead or upfront costs. The seller can sell his product without incurring any high costs as he does not need sales staff or distributors. There is also no need of any initial investment and most importantly the seller gets access to millions of online auctions from buying customers. And hence it has become a forum where there are no geographical constraints. Bidders and sellers from all over the world can come together and moreover there is no need to ship the products to a central location which reduces the costs and the seller’s minimum acceptable price. Many businesses would prefer eBay as they can avoid losses on sale of items by setting the minimum bid price high enough to cover their cost. Advantages Yahoo which uses the portal business model has a lot advantages over its competitors. Many of the websites are viewed by the users mainly through the portals (through yahoo search, yahoo shopping etc†¦) thus Yahoo can leverage this to generate revenues. Similarly eBay offers many of the businesses a platform to showcase their products in its site. Thus it could generate revenues by charging those businesses which benefit by utilizing the eBay auction system. Business model for â€Å"Grandmas Treats† â€Å"Grandmas Treats† has a specialty product i. e. low sugar bakery products which it needs to make available to its customers through the World Wide Web. Since Grandmas Treats has a unique product which it needs to take to its customers, it would be appropriate for it to make use of the storefront business model. It could also make use of the internet portals such as Yahoo or Google to direct more customers to its website. Would dynamic pricing apply for â€Å"Grandmas Treats†? Grandmas Treats’ core product is low sugar baked products. The target customers for Grandmas Treats would be those who are calorie conscious and those who are with specific ailments such as diabetes. These customers usually prefer a low sugar food product as compared to the normal food products. Hence Grandmas Treats could expect to have more or less constant demand for its product in the market. Therefore â€Å"Grandmas Treats† need not have to use dynamic pricing.

Pros and Cons in Teenage Pregnancy

How to prevent teen pregnancy has been a question for many years. Many people take having a baby as a joke. Getting pregnant and having a child involves many prose and cons. In the prevention of teen pregnancy there are many things that can be helpful. There are also other helpful ways to prevent teen pregnancy, such as sex education and birth control. All of these things are essential in the prevention of teen pregnancy. Refraining from sexual activities is a great way to prevent teen pregnancy, and the risk of getting a disease. In the past years less sex and more condoms use has meant lower rates of teenage pregnancy and sexually transmitted disease. Most teens have sex because of their friends being sexually active. The percentage of sexually active males declined from 57.4 percent to 48.8 percent, essentially erasing the gender gap. A National Survey of Family Growth stated that teens are having less sex. Avoiding sex and learning more about sex are good ways to assure your knowledge and decrease teen pregnancy. Traditionally children have received information about sexuality from their parents, church, friends, their doctors, and many other people. Many young teens learn about their bodies first. Many people believe that sex education being taught in schools assures children of correct and complete information about sexuality. Sex education starts in the primaries and continues through the secondary school. At the primary school stage, sex education teaches children about their bodies and attempts to promote a whole attitude towards the self-development process. During these years teachers attempt to correct any false ideas children may have learned about sex. At the beginning of secondary school teachers try to prepare students for puberty. For example, the children learn about nocturnal emissions, menstruation and changes that will take place in their bodies, they also learn and study reproduction. Further up the school, most young adult†s interest in sex increases, so they learn more about responsibility, and having relationships between members of the opposite sex. In secondary school, pupils learn more about the social and psychological aspects of sexuality. Many other subjects come up at this time in a teenager†s life, such as marriage, abortion, homosexuality, birth control, and other topics. Sex education is very importance to the teenage generation. Birth control is the control of birth or of childbearing by deliberate measures to control or prevent conception, contraception. An understanding of birth control requires some knowledge of human reproduction. Sexually, coming from a man millions of sperm are released into the woman's vagina. If an egg is there sperm travelling through a woman's fallopian tube will be fertilised by the sperm. Most birth control methods are made to prevent contraceptives. The most effective contraceptive method is surgical sterilisation. In many developing nations hormone drugs are injected into the body. Studies show that those methods are becoming effective, because the teenage pregnancy rate has dropped by 11%. Birth control is important to teenagers, and they should be used if a teen should become sexually active. Parents should remember to teach their children about birth control always, just in case a teenager should become curious and decide to have sex. In conclusion a teen pregnancy has a hard effect on society, in many ways. Most teen pregnancies were not planned. Surveys say about 65% of teen pregnancy's were not even discussed with their sexual partners. All of the other percentage of teen pregnancy's were not planned either, but it had been discussed with the teenagers sexual partner at some point in time. Most teenagers begin having sex without knowing the consequences. Teenagers need to take responsibility and remember to keep safe, because there are various ways to prevent teen pregnancy, for example abstinence, sex education, and various types of birth control.

Jibal (WNW Iran, ENE Iraq) Essay Example | Topics and Well Written Essays - 2250 words

Jibal (WNW Iran, ENE Iraq) - Essay Example The same case occurs in the context of Iran, a nation known to defy global policies guiding the manufacture of nuclear weapons: It is a geographically ‘blessed’ country with unique mountainous regions, cultural and social diversity as well as infrastructural development existing in its major cities. This discussion will focus on the geographical, cultural and infrastructural development as well as historical and archeological aspects of the ENE Iraq and the WNW Iran, basically pointing out what makes them unique as compared to other features existing within the country. Northern Iraq geographically extends from Baghdad and borders Turkey, Iran and Syria. The ENE Iraq region is composed of seven provinces, which are: Ninawa, Dahuk, Kirkuk, Diyala, Salah ad-Din, Arbil as well as Sulaymaniyah. The major cities in the ENE Iraqi region are: Dahuk, it is surrounded by mountains and is located along the famous River Tigris; Arbil, which is located approximately 88km on the eastern part of Mosul; Kirkuk, located 236 km on the northern part of Baghdad; Sulaymaniyah, which is on the Southern Part of Kurdistan region; Ba’quba it is on the Northeast of Baghdad, Al Muqdadiya, which is located on the eastern border of Iraq and orders Iran; Al Kazimiyah, a town located on the Northern part of Iraq, five kilometers away from Baghdad; as well as Baghdad, which is located along River Tigris. In relation to the major roads, there are various highways, freeways as well as roads that have enhaced mobility not only in the northern region, but connecting the north ern region with the east, the west as well as the southern part. Specifically, in the ENE Iraqi region, there are the: The first highway connects Baghdad to Samarra, Mosul, Tirkit and Taji; this highway also connects these cities into Syria. Additionally, there is the highway that connects Baghdad to Irbil, Ba’quba and leads to Iran. The other major highway in the ENE Iraq region, is the highway

Shyness Essay Example | Topics and Well Written Essays - 750 words

Shyness - Essay Example Shyness reactions can occur at any or all of the following levels: cognitive, affective, physiological and behavioral, and may be triggered by a wide variety of arousal cues. Among the most typical are: authorities, one-on-one opposite sex interactions, intimacy, strangers, having to take individuating action in a group setting, and initiating social actions in unstructured, spontaneous behavioral settings. Metaphorically, shyness is a shrinking back from life that weakens the bonds of human connection. The percentage of adults in the United States reporting that they are chronically shy, such that it presents a problem in their lives, had been reported at 40%, plus or minus 3%, since the early 1970's. Recent research indicates that the percentage of self-reported shyness has escalated gradually in the last decade to nearly 50% (48.7% + /- 2%). The National Co-morbidity Survey in 1994 revealed a lifetime prevalence of social phobia of 13.3%, making it the third most prevalent psychiatric disorder. (Encyclopedia of Mental Health, Academic Press, San Diego, CA, SHYNESS, Lynne Henderson The Shyness Clinic, Portola Valley, California, Phillip Zimbardo, Stanford University, Stanford, California). In humans, shyness is the feeling of apprehension or lack of confidence experienced in regard to social association with others, e.g. being in proximity to, approaching and being approached by others. In zoology, shy generally means "tends to avoid human beings". Adolescence can be a challengin g time with youth experiencing biological, psychological, and social changes. Both normative stressors (such as moving from middle school to high school), as well as non-normative stressors (such as parental divorce) have been linked to an increased risk of such internalizing behaviors as depression and anxiety. The first thing to understand about shyness is that neither is it a symptom of cowardice or inferiority. Shyness has nothing to do with cowardice or inferiority, so no one should make the association, either consciously or unconsciously. As a part of the growing or adolescence comes the necessity of "showing performance", often this competition or the need to prove one's self starts at home among the siblings. If a boy of 13 to 16 years of age is very shy in nature and finds a problem in interacting with people as any other physically and mentally normal boy of his age would do with ease, a peep into his family frequently exposes a very dominating elder sibling. Other than t he sibling often very dominating, criticizing, discouraging and strict parental behavior also contributes immensely in forcing the child to withdraw and eventually become shy and afraid. As a result of this stress and of the fear of being judged and criticized, often the person is unable to unearth his/her own capabilities; they deprive themselves of the chance of doing something worthy. Even though they have the potential they lack the confidence to pull a job efficiently, they themselves become their worst critics. One of the most common and prominent reason among the others that lead adolescents to become shy and introvert, is the inhuman experience of any sort of physical and/or sexual abuse during their childhood. In their childhood children are often prey to these

Legal Systems and Contract Law Assignment Example | Topics and Well Written Essays - 1250 words

Legal Systems and Contract Law - Assignment Example The scenario presented by the case of Arju, a consumer who went to purchase a power washer at a local store whereby she was assisted by three different people. This case involves a number of parties and therefore, the Scots contract law will be applied in this case. Question A1 In this scenario, we witness a customer who advised Arju to purchase a certain power washer (AK47 Watersquirt). Arju purchased the water washer based on the recommendation of the customer. In this scenario, as the lawyer representing Arju, I would advise him not to pursue this case in a court of law. This is because the customer’s recommendation amounted to something more or else of a promise. According to the Scots Law of contract, a unilateral promise is not recognised as a contract. The provisions of the Scots Law of contract do not recognize unilateral promises which are against the provisions of this law. This is similar to the case of Punit Beriwala v. Suva Sanyal [1998], whereby Suva had sued Pun it for breach of contract based on a marriage promise. The court held that the promise was not enforceable and therefore the promise could not be considered as a binding contract. According to the Scots law of contracts, for a contract to be binding it must be a bilateral agreement between two parties. On the other hand a contract can exist whereby a person has obligation to perform duties in relation to another person. This type of contract is referred to as a gratuitous  contract (Douglas,  56). In the case of Arju, she was not advised by the customer in this scenario but the customer was merely expressing her opinion. As a result, a court of law would not recognize this as a breach of contract since there was no contract in the first place. According to the Scots Law of contracts, a contract is an agreement between two or more parties with the intention of creating legally binding obligations. Therefore, the customer’s recommendation had no intention of creating legall y binding agreement. As the legal representative of Arju, I would advise her not to pursue a case against the said customer but instead try to be careful the next time. Question A2 In another scenario, we witness a sales assistant who is not familiar with power washers but goes ahead to assure Arju that the store sells quality goods. However, the sales assistant omitted information concerning customer recalls on goods on faulty goods. Based on the information provided by this case, as the lawyer for Arju, I would advise her to sue the sales assistant and the shop for breach of contract. According to the Scots Law of contracts, a contract is an agreement between two or more parties. In terms of promises one makes to another, the Scots Law of contracts requires the promise to be done in writing or be proved by a writ or oath. However, this provision excludes undertaking done under businesses. Therefore, the sales assistant’s reassurance of the good quality of goods sold by the store amounted to a breach of contract. The promise given to Arju by the sales assistant compelled Arju to purchase from the store leading to a loss (Hare, 64). As a result, Arju should sue the store based on the information provided by the sales assistant. Another provision of the Scots Law of contract is that for a contract to be legal and binding there must be free and genuine consent of the parties. In this scenario, the sales assist

Use the internet to research Apple Corporation, its current Paper - 1

Use the internet to Apple Corporation, its current position,and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its product - Research Paper Example In other words, in contemporary world issues of reputation and strategy arise as crucial elements of corporate success. Therefore, the given essay presents the analysis of attitude demonstrated by Apple Corporation towards its ethical obligations for the society while possessing its marketing strategy nowadays. In this context, it is evident that corporation needs to ensure its corporate social responsibility conduct to Asian outsourcing companies and accumulate already gained innovative potential in its marketing strategy. Within its inner structure, Apple Inc. is a unique example of vertically integrated four-in-one company; in particular, it presents a complex conglomerate of hardware workers, software specialists, services equipment creators, and retail representatives (Vergara, 2012, p. 78). In this context, Apple is an unusual enterprise in its sector, as it is â€Å"opposed to other computer, tablet or smartphone companies that only design or make the hardware, and rely on other suppliers to supple the operating system and related applications (or apps), and to sell the product† (Vergara, 2012, p. 78). In other words, the comprehensive internal structure of Apple fully satisfies all its needs connected with innovations, production, and sales. In addition, it enlarges the number of personnel. At the same time, it means the greater responsibility and obligations of corporative management. Even though â€Å"Apple is not a manufacturing firm† and â€Å"it outsources its production to other electronic firms† (Vergara, 2012, p. 78), this fact does not change the essential obligation this company has for their employees. In Urakami’s (2012) opinion, â€Å"any company who places an order with a supplier must remember that this is a part of corporate responsibilities to make sure that outsourced business can be completed though due process of business ethics† (p. 3).

Service line Development Term Paper Example | Topics and Well Written Essays - 1750 words

Service line Development - Term Paper Example Its dedicated medical staff guarantees quality healthcare to the community. However, the declining volume of patients has led to losses this year. An orthopedic service is important in a hospital; however, trinity community hospital lacks this service line. Lack of this service makes it prone to competition, especially from regional hospital, which has a 350-bed facility inclusive of strong orthopedic services. Trinity community hospital is a 150-bed facility, and therefore, to stand at a competitive advantage, the hospital needs to develop an orthopedic service line through building, buying, or leasing. According to the case study, 5000 square foot is required for the orthopedic service line; construction will cost $120 per square foot, while price for building is $700,000. The rate of lease is $20 per square foot. The hospital management is also expected to cater for repair costs and taxes as well. This essay will discuss whether the best option for the hospital is to build, buy, o r lease space for the new orthopedic service line. Service Line Development Advantages of Building space for the new orthopedic service line Currently, building adjacent to the hospital will cost $700,000; however, the campus is running out of space to expand. Needless to say, the constructed building will have depreciable life of 20years. Despite the high expenses of building a service line, the hospital will have the opportunity to suggest its plan, which is not the case when leasing an already built building. According to Neducin, Krkljes & Folic (2010, p.294), hospital facilities should comprise of a friendly environment, which is inviting and attractive. Such an environment is less stressful for recovering patients, and contains outdoor spaces. Building a facility enables the management to choose an appropriate location where construction takes place by taking environmental factors into consideration. Today, hospitals lack a positive healing environment, as they are located on limited space, especially in urban places, and therefore, blocking the access to the green environment or landscape views, which foster quick recovery. The proposed orthopedic service line will deal with the treatment of musculoskeletal system, which consists of joints, tendons, and muscles, and as a result, such patients require a friendly environment. Building is advantageous compared to leasing space; this is because the hospital may not manage to find an amicable rental space. However, it may consider renting the building if the price if affordable. The rise in costs and the increasing competition influences healthcare facilities to find ways of increasing their market share. Trinity community hospital has chosen to add an orthopedics service line, which is aimed at improving healthcare, as well as the financial performance. In addition, when building a facility, it can be designed in the desired manner, hence avoiding conflict of interest. Finally, once the hospital builds the orthopedic facility, it officially belongs to them, and can lease any extra space available. Advantages of buying space for the new orthopedic service line When buying space, the advantage is that fixed costs are included in the contact, and therefore, the management is aware of the amount to be spent. In addition, the management can rent out additional spaces, which increase their financial returns. Buying space can be attractive, as the building is readily

Sustainable Development and Provision of Quality Life Options Assignment

Sustainable Development and Provision of Quality Life Options - Assignment Example Nevertheless, ‘needs’ mechanism enable organizations and individuals to compromise on environmental pollution, this pollution due to overconsumption develops the unliveable environment for the future generation in long term. ‘Needs’ initiate such processes for which short-term benefit is assessed and collected, but their long-term and wider detrimental impact on the planet is not taken into consideration. Subsequently, Sustainable development forwards a balanced approach to life, which brings social, governmental, and economic restrictions for the sake of better future. Vivid examples of poor unsustainable development can commonly be observed like hefty financial crises due to negligent banking and governmental policies, increase in air pollution due to fossil fuel burning, pacific garbage patch due to waste dumped in the sea, deforestation, no-recycling, ecological issues due to pesticides and chemical fertilizers and etc. Poor quality of air in Urban or industrial areas develop smog that contains sulfur dioxide, carbon dioxide, nitrogen and carbon mono oxide. These toxic gases are lethal for lungs and can cause long-term respiratory issues, change in human organ functions, and also cardiovascular syndrome as well. Similarly, noise pollution of heavy traffic, industrial units, constructional activities and various machines can cause hearing impediments, sleep disorders, aggressive temperament, stress, cardiovascular syndromes and many more. Pollution of any type is due to short-term benefit and lack of long-term planning according to sustainable development. Hygiene issues due to water pollution in heavily populated areas can cause people and their future generations to suffer from numerous health issues as well. The above-mentioned issues are a result of unsustainable development, inadequate urban planning, and functioning in the recent world. However, to adopt sustainable development lifestyle efforts are required to remodel current and existing processes into sustainable processes, and consumption needs into sustainable consumption.  Ã‚  

Information Structure Essay Example | Topics and Well Written Essays - 3500 words

Information Structure - Essay Example Generally, syntax is the main core of syntactocentric conception and the pragmatics and semantics (information structure) are considered to be the derivatives of syntax. On the other hand, the parallel architecture theory of the place of information structure in grammar structure contrasts the arguments of syntacto-centric conception by suggesting that there is no dominant component but a series of interacting components and the interactions are not necessarily mediated through the syntactic components. However, although the theory of Syntactocentric architecture is largely premised on the belief that information structure including the relations between meaning and sound often arises from the mapping of various syntactic structures into phonetic form, recent theoretical developments have revealed that phonological structures have their limitations and their combinations cannot be merely reduced to syntactic terms. As a result, parallel architecture currently seems to be the most appropriate theory that can be used to explain the Place of information structure in grammar structure. One of the most commonly used parallel architecture approaches known as the role reference grammar (RRG) particularly posits that one single synactic representation of a sentence normally corresponds to the actual structure of a sentence.

Good vs Evil Essay Example for Free

Good vs Evil Essay Are all human beings born to be good or evil? Can we change to the opposite of what we are? When a person becomes good or evil, there is always a reason behind that. No one is this world, is born to be evil nor good, we are all born to be equal and neutral. As we experience our life, we change due to the society we are living in now. However, jealousy and our past is also another reason why we change. Are these the real reasons why we change? To begin with, society is one reason why people change and become either good or evil, but why? This happens because of all the people around us. We become so influenced by all the people around us that we forget what good and evil really means. A good person is good but once they are around evil people and experiences how the society really is; with that society that person will become evil and will never realize it. Secondly, jealousy is another reason why we become good or evil. In the book, Lord of the flies, Ralph was chosen to be the leader because he was mature, intelligent, and understandable. But Jack thought he should’ve been the leader because he was the leader of his choir, and because of his jealousy he made plans to kill Ralph. Also, Jack made his own tribe and was held on Castle Rock because he wanted to prove to the others that he can be a better leader than Ralph. Jealousy can lead to a lot of bad decisions, whether their good or evil. Lastly, our past can also be a reason why we become good or evil. Most people think the past is in the past and theirs no going back. That’s true, but to others their past stays with them all the time. That’s because their past must’ve been to terrifying to forget. In my past, my best friend was taken away from me by someone else. I was upset and terrified because of what she did. I noticed I became evil; I would always want to take revenge and terrify her like she did to me. Our past can make us do foolish things. No one in this world is born to be good or evil. Some are just evil because of all the bad things that have been influenced around them. And some are good because of all the good things that have been influenced around them. It depends all on your society, jealousy and your past.

Representation And The Newspaper Media Criminology Essay

Representation And The Newspaper Media Criminology Essay This literature review aims to examine the literature regarding the ways in which women offenders, particularly those connected with notorious murder cases are represented by the media, one simply way that can help to understand the representation of women is to compare it with how men are portrayed (Gill, 2007, p. 17). At its most basic (Burton, 2010, p. 16), representation is the construction of ideas about a subject through some means of communication. The concern is that the representation constructs detrimental ideas about the difference of the subject from others (Burton, 2010, p. 16). Women who join their partners in killing have stood out as extraordinary and exceptional (Jewkes, 2004, p. 108), feminist commentators (Jewkes, 2004, Naylor, 2001) assert that the women attract more media attention creating an image of them that is more powerful than that of the male. The pervasive coverage has resulted in the construction of these women as folk devils provoking a collective sens e of horror from the public. Representation and the newspaper media Newspapers exert an enormous amount of influence over public perception (Burton, 2010, p. 7), they are an influential and powerful tool within society, utilised to inform and exchange information and news to the public. Academics have questioned the role of newspapers in their reporting of serious crime suggesting that instead of representing reality, they instead provide media representations of reality (Peelo et al 2004, p. 261). Reah (2002, p. 50) observes newspapers are not simply vehicles for delivering information; they present the reader with aspects of the news, and present it often in a way that intends to guide the ideological stance of the reader. Burton (2010, p. 7) explains that the familiarity of newspapers in our daily lives can divert attention from the fact that they are made objects. He asserts that newspapers are organised in various ways for various reasons and it would not be possible to argue that they are neutral deliverers of information with which the reader can do anything they please with. Burton (2010, p. 16) maintains that from a structuralist perspective there are features of a newspaper which present an order, a form, cues to the reader; all of these give shape to the representation of the subject. Newspapers order their material to produce a line of argument which is then imposed on the reader. Jewkes (2004, p.37) agrees with this view, stating that despite often being described as a window on the world or a mirror reflecting real life, newspapers might be more accurately described as a prism, subtly bending and distorting the representation of the subject it portrays. However, it must be pointed out that readers are not so lacking in the capacity for critical interpretation that newspaper makers can produce any kind of meaning or interpretation and impose it (Burton, 2010, p. 16). Feminism, crime and the media Research (Gill, 2007, Naylor 1995, 2001) has shown that the media coverage about women is generally presented differently to coverage about men. Dyer (1993, p. 21) and more recently Naylor (2001, p. 186) go further arguing that the same behaviour can evoke significantly different press coverage completely dependent on gender. In her study, Naylor (2001, p. 189) found that the female receives a higher volume of coverage and is constructed as more deviant, more anxiety producing and more transgressive than the male. Feminist examinations of the media propose two reasons for this gender inequality. Firstly, as Gill (2007, p. 121) argues, there is a gender imbalance in terms of who produces the news, male dominance dictates media values, beliefs and norms, often unfairly. She continues that women are culturalised into the news business, into an occupation in which the majority of senior positions are still taken by men. Research by Dougary (1994, cited by Burton, 2010, p. 257) established that across 12 tabloid newspapers top editorial jobs were held by 64 men and 11 women. The ratio was worse in the case of broadsheets. Although things are now changing (Gill 2007, p. 121; Burton, 2010, p.257) with a majority of females in journalism training, most do not end up in the mainstream press but rather in associated fields such as public relations and magazines. When women do enter the mainstream press (Gill, 2007, p. 122) there still appears to be discrimination and a gendered division between hard news reporters, such as economics, politics and crime, who tend to be men and features reporters, who are most likely to be women. There is evidence according to Burton (2010, p. 257), that it is nearly impossible for women to combine a mainstream investigative journalistic career with a family. Beasley (1992, p. 76) found that women journalists were less likely to be married or in a long term partnership than their male counterparts, they were also significantly less likely to have children. A simple increase in the numbers of women in journalism cannot be taken as straightforward evidence of greater equality, since for women, but not men, achieving this seems to involve major sacrifices in other parts of their lives (Gill, 2007, p. 122). Burton (2010, p. 257) puts it simply when he states that there is a gender imbalance in terms of who produces news, there is gender bias in terms of who gets to cover what kind of story, this influences the representations of gender in the news. The second reason proposed by feminist criminologists for this inequality in representation is that women commit far fewer crimes, specifically murders than men do (Seal, 2010, p. 1). The stereotypical picture of the criminal, Marsh and Melville (2008, p. 76) argue is a male. Male violence (Naylor, 2001, p. 186) is normalised, existing on a continuum ranging from the non violent to the murderous, this results in it being viewed only in terms of degree. Jewkes (2004, p. 133) argues that violence is viewed as one of many possible behaviour patterns for men; it is not strikingly unusual, even when extreme. When a man kills, his crime will be imaginable and possibly even seen as human, this is not the case for women. After all, argues Morrissey (2003, p. 16), male crime in all forms is frequently articulated, debated, portrayed, glorified, even fantasised, female crime is not. When women commit murder it is more disquieting and is accompanied by a sense of collective denial (Seal, 2010, p. 1). Women who commit murder are judged to have transgressed two sets of laws according to Jewkes (2004, p111); criminal law and the laws of nature, in Lloyds (1995) infamous words, such women are doubly deviant and doubly damned. Seal (2010, p. 1) explains, violence is an accepted attribute of most recognised masculinities, killing by women violates norms of femininity, such as nurturance, gentleness and social conformity. Marsh and Melville (2008, p. 76) state that there has always been and continues to be a widely held acceptance of common sense assumptions about female behaviour. They continue that the acceptable and stereotypical female norm is closely linked to womens psychological makeup and biological purpose, and it is these essentialist assumptions that condemn women to differential treatment not only in the media but also within the criminal justice system. Women who kill (Seal, 2010, p. 1) disturb culturally held notions not only of how women should behave but also of what woman is. Essentially women who kill trouble the masculine/feminine gender binary by transgressing its boundaries (Seal, 2010, p. 1). Jewkes (2004, p.133) asserts that in cases of women who kill vilification operates to displace them from society, to insist on their otherness, thereby avoiding the knowledge that she is produced by that society. Research by Chesney Lind (2006) supports this notion suggesting that gender stereotyping in criminality continues to permeate society with women who commit crimes, which violate gender stereotypes being given the most vicious journalistic treatment of all. Exploring representation typologies Previous research into media representations of women who commit murder indicate key stereotypical constructions that have limited the range of available representations to those which are disparaging and or disempowering (Seal, 2010, p. 6). Frigon (2006, cited by Seal 2010, p. 6) argues that there is an absence of language with which to articulate cases of women who kill. In particular, themes of sexuality, madness, and women as housewives and carers reoccur. Seal (2010, p 6) argues that this is unsurprising in the light of feminist criminology, which has explored how these discourse of womanhood are the ones that have governed the judgement, punishment and representation of criminal women. Jewkes (2004) in her book Media and Crime identified seven standard stereotypical narratives typically used by the media to construct the image of women who commit serious crime. These will now be outlined below. Sexuality and sexual deviance Women who commit serious offences are already of news value by virtue of their relative rarity. Jewkes (2004, p. 113) notes that women offenders become even more newsworthy when they can be further marginalised by reference to their sexuality. Womens sexual preference, their enjoyment of sex or their frigidity, have long been used to demonise them and justify their construction as monsters, even more so if the sexual preference of the woman in question is for other women. According to Jewkes (2004, p. 117) there is an inherent association between lesbianism and aggression that has led to the media attempting to explain violent female behaviour by way of lesbianism and attributes of masculinity. Seal (2010, p. 24) supports this argument stating that the tendency to masculinise women who kill is exacerbated in cases of women perceived as being lesbian or having lesbian tendencies. Physical attractiveness Women who kill (Jewkes, 2004, p. 118) are subjected to intense scrutiny regarding their physical appearance and attractiveness, a fact that entirely reflects cultural attitudes towards women in everyday life. Wykes and Gunter (2004, p. 255) argue that aspects of femininity such as youth, slenderness, and decorativeness are much valued within society and the media, if the female offender does not conform to this tradition stereotype she is vilified by the media. However it appears that the female offender cannot win, as Jewkes (2004, p. 119) points out women who are conventionally attractive and therefore do conform to this stereotype are not spared vilification, often being presented as femme fetales who are cold detached and morally vacuous. Gill (2007, p. 116) points out that unlike women, their male counterparts are rarely described or judged in terms of their physical appearance. Bad wives According to Jewkes (2004, p. 119) notions of femininity and domesticity are crucial factors in determining how to construct the image of women who kill. She argues that women offenders are frequently judged on their marital status, family background, and children. If it can be seen that women offenders are not conforming to Victorian inspired ideals of femininity and domesticity they are typically constructed as bad wives and mothers. By contrast, marital status, family background and children have little or no bearing on most cases involving male offenders whose conformity to conventional ideas of respectability rely on issues such as employment rather than factors such as marital status (Lloyd, 1995, p. 196). Bad mothers Women who murder children represent only a tiny fraction of serious criminals, as a result of this rarity they frequently have a novelty value that guarantees media interest in them (Seal, 2010, p. 26). The bad mother narrative is so culturally pervasive that it is applied to virtually all cases of women who kill whether the woman responsible is an actual mother or not (Jewkes, 2004, p. 121). Marsh and Melville (2008, p. 184) argue that the culturally sanctioned code of femininity and womanhood is that women should nature and protect, not harm. It is a womans natural role as mother and carer that makes it difficult for society to accept that women can harm children. Men on the other hand (Jewkes, 2004, p. 132) are rarely described as bad fathers even when their victim is their own child. Mythical monsters Jewkes (2004, p. 123) argues that the representation of women who kill that prevails in the media originate from pagan mythology, Judaeo Christian theology and classical art and literature, these frequently invoke images of witches, evil temptress, harpies and fallen women to convey female wickedness. She argues that the representation of female offenders as mythical monsters serves only to depict them as less woman than monster. Monstrous images of women have become so firmly entrenched in popular consciousness that it has become almost impossible to view any woman who kills as a real woman. Men however, according to Seal (2010, p. 75), are rarely given the same mythical motifs as females even though their crimes and or even themselves may be described as monstrous. Mad cows Seal (2010, p. 50) suggests that the criminal justice system, the media and society generally find it hard to accept that a woman has committed violent or heinous offences unless she can be categorised as a deluded lunatic or unstable hysteric. She argues along with Jewkes (2004, p 126) that there is an historical tendency to describe womens violence with explanations that rely on notions of female pathology, particularly in relation to faulty biology. This it is argued, (Seal 2010, p. 50, Jewkes, 2004 p. 126) serves to reduce the responsibility of the woman for the deviant act. Jewkes (2004, p. 127) argues that men meanwhile are regarded as rational agents, ruled by their heads not their biology and are therefore less likely to be described in terms of madness. Evil manipulator Women who collude with their partners in killing are problematic for the popular media who seek to communicate their actions to the rest of society (Jewkes, 2004, p. 128). The medias solution to women who appear to be equal partners, or at least go along with the crime unquestioningly is to place the burden of guilt on their shoulders. Morrissey (2003, p. 152) argues that the womens involvement in the crime will be exaggerated in the press causing the female to be vilified to a greater extent. She argues that the press relies on the notion that although the male may be a sadistic man capable of extreme cruelty he would never act without a submissive woman. It is only together that they become a lethal pair. Jewkes (2004, p. 128) argues that the female of the pair is deemed more culpable as she is instrumental in unleashing the violence and depravity that the male has thus far contained. It is the female who has let down the victim as she failed to stop the crime, she should have show n compassion (Jewkes, 2004, p. 128). Conclusion From the search of the literature pertaining to womens violence and the ways in which womens violence is represented it is becoming clear that the news medias aim and role is not simply to inform and educate the public (Burton, 2010, p. 8). The news media and society at large are not ready to confront the reality that women can be cruel, sadistic, and violent. The simple truth that men are more aggressive than women encourages a widespread cultural ignorance of the fact that women have the potential for violence and that women can kill as women (Jewkes, 2004, p. 129). Word count 2545

Portrayal of Women in Homers Odyssey :: Homer Odyssey womody

The Odyssey:   Portrayal of Women How does Homer portray women in the epic, The Odyssey?   In order to answer this question you must look at woman and goddesses as two separate groups of "people".   This is because they are portrayed in tow separate ways.   You see, a regular woman like Penelope is looked at as beautiful but has very few rights.     Ã‚  Ã‚   If we first look at Penelope we see how beautiful she must be, because we know that she has a lot of suitors staying at her house and they all want to marry her.   It is not until later on that we find out how low in society mortal women are.   The first time this is shown is when Telemukus has to choose one of the suitors to be his mother's husband.   Now just think that a son has more power in this society than his own mother.   From Telemukus' stand point this must be a big moment for him because he is now looked at as a man, cause he has to choose a wife for his mother, but for Penelope, she must feel degraded and low.     Ã‚  Ã‚   On the other hand if you look at a goddess like Athena, "the gray eyed goddess," (many pages) who is actually running the show, she has much more power than many men do.   For instance she is able to convince Zeus, ruler of all gods, that Odysseus has suffered enough and to set him free.   Eventually Odysseus is set free over the demands of Poseidon.   You can also look at Calypso and see how this near goddess, nymph, has power.   This is shown as Odysseus is leaving and she asks him if he would want to be immortal in return for him staying with her forever.   This shows that she has power, more than many women, and can grant anyone immortality.   Homer also describes her as lucky, that she is beautiful, but you can tell that inside Calypso is very lonely.   This portrayal of Calypso is also seen is the song written by Susan Vega.   In this song Calypso is seen as a sad and lonely woman who is trapped on an island forever.

Defying the Disney Image: The Testimony of Walt Disney Essay -- House

Walt Disney was born in 1890 to a woman named Seà ±ora Isabelle Zamora. His father, Elias, met Isabelle in California of that same year and the two carried on an affair that ended with the birth of Walt. Later, Elias brought the two back to Chicago, Illinois where Isabelle became a housekeeper for the Disney family. Walt was assimilated into the Disney household and treated as the biological son of Elias and Flora Disney. Isabelle was with the family for years, being passed on from the Elias and Flora household to the Walt and Lillian family years later (Eliot 152-157). This account of Walt Disney’s birth poses many questions about myths, legends, and rumours that encircled the life of the â€Å"man behind the mouse†. Biographies and documentaries attempt to give accurate chronicles of his life and delve into the mind of this genius. Even people who make a career of studying the man’s life can only make theories about his actions from oral descrip tions given by those who knew Disney personally. However, On Friday, October 24, 1947, Walt Disney testified in front of the House Un-American Activities Committee (HUAC) and left his legacy on record for the entire world. While the testimony was documented and cannot be questioned, Disney’s motives for testifying, impact it had on his animated features, and how the ordeal affected his image are issues that are still scrutinised and debated. The strike of 1941 at the Disney Studios was one of the prime purposes for Disney’s testimony in front of HUAC years later. The problem is that historians cannot agree on the exact specifics of the strike. Leonard Mosley and Marc Eliot are two biographers who have both written versions of Disney’s life. The two biographies a... ... the animated feature film and brought entertainment to family audiences during the Great Depression and WWII, a dark time when American morale was low. This created an image of Disney that could never be ruined and to this day he still remains one of the most highly respected men in Hollywood. It is not common knowledge that Disney even played a part in the HUAC hearings, as it has been long forgotten in the chaos of honours he has achieved. Leonard Mosley, an acclaimed historian, even left his cowardly testimony out of the biography. However, Disney’s testimony is documented and will always be available to critics searching for the truth about the man Disney really was. Works Cited Eliot, Marc. Walt Disney: Hollywood’s Dark Prince. Great Britain: Andre Deutsch Limited, 1994. Mosley, Leonard. Disney’s World. Lanham, MD: Scarborough Press, 1985.

war :: essays research papers

CONFIRMED KILLS IN THE HUNDREDS’ The commander of the operation near Gardez said the U.S.-led offensive had cleared several enemy caves honeycombing the mountains. â€Å"We’ve got confirmed kills in the hundreds,† Maj. Gen. Frank Hagenbeck told a news conference at Bagram air base north of Kabul. â€Å"We truly have the momentum at this point.† He said U.S. intelligence had pointed to 150 to 200 enemy fighters in the hills of the Shah-e-Kot mountain range when the operation began on Friday. By Wednesday, however, he estimated that as many as 600 to 700 al-Qaida and some Taliban troops had filtered into the territory. <a href="/news/target_front.asp"><img src=/c/0/61/361/bcol_nav.gif border=0> Part 1: Changing perspective †¢ The new views from America †¢ Hard choices on defense Part 2: About face on Sudan †¢ U.S. warms to 'rogue' regime Part 3: Who defines terrorist? †¢ For Syria, opportunity and peril †¢ In Lebanon, no black and white Part 4: Distant echoes †¢ U.S. crosses a line in Colombia †¢ Broadcasts make Prague a target Part 5: Spinning on the 'axis' †¢ 'Axis' missiles fall short †¢ Where China fits in Part 6: Special forces †¢ The 'special forces' war †¢ The perils of new tactics 1 of 11 The new views from America â€Å"Conservatively speaking right now, I’m convinced from the evidence I’ve seen that we’ve killed at least half of those enemy forces,† he said. Eight U.S. troops have been killed in the operation, seven of them in two incidents Monday in which two U.S. helicopters came under fire. Around 50 have been wounded. Rumsfeld and Franks were peppered with questions Wednesday about whether a U.S. Navy SEAL killed Monday had been executed by the enemy. They acknowledged that an aerial drone had videotaped the incident but said it was still not clear whether the soldier had already been dead when he was dragged off by enemy fighters after falling out of a helicopter. â€Å"We may never know that,† Rumsfeld said. â€Å"What’s important,† he said, is that the United States did not withdraw and instead sent a helicopter back in to retrieve his body. â€Å"The United States is leaning forward and not back,† he said. MORE TROOPS, LESS BOMBING Advertisement The U.S. reinforcements were ferried overnight by Chinook helicopters from Bagram. Troops were armed with shoulder-launched rockets, equipped with night-vision equipment and dressed in winter uniforms to combat the sub-zero temperatures.

Day the Earth Stood Still

Ill never forget the day the earth stood still. It was as if the planet’s entire population had conspired against me to formulate the most detrimental plan that would forever change my life. In fact, it still seems like just yesterday Becky and I were walking on the beach hand in hand with that new relationship glow in our eyes. We were always a great team. A modern day Bonnie and Clyde it seemed like. But as the saying goes, things are never what they appear to be. The first time Becky and I considered one another an item, it seemed weird because we had always grown up best friends. We had never intended to be more than that but after spending countless hours together, we began to realize that our friendship started to develop into something more. At first, things were going really well. She was always really adamant about spending as much with me as possible, and we were always together. We would sit around my house and watch movies as we ate popcorn and acted like your typical adolescent couple. The only difference was this wasn’t puppy love to me, this was the real thing. Unfortunately after about a year, things progressively slowed down and our â€Å"newlywed† antics eventually died out. Things just didn’t seem as exciting as they used to be. Although we still hung out all the time, Becky started to drift. Her calls became more infrequent and her monotone voice provided a clear indication that she just didn’t feel the same anymore. Even still, we tried to fight through it and after a while things got somewhat better. It was only a few months later that our relationship went sour again. No matter how hard I tried, my best was just never good enough. Everything became an argument and it seemed like Becky and I had gone from being perfectly compatible, to mixing like oil and water. It’s sad to say, but I must have been blinded by all of the â€Å"I love you† and â€Å"you’re the only one I ever want to be with† comments because I became completely oblivious to what was occurring literally right under my nose. One night, I decided I would surprise Becky at her house after she got out of work. My plan was to sneak through her window, light up several candles throughout her room, and set a romantic tone for the evening. I called her several times and strangely, she didn’t pick up. Becky always worked late as the head waitress at Hooters, and she would always show up to my house dead tired from working so much. I figured she was probably just really busy and wasn’t able to answer her phone. Either way, I decided that I would go to her house about an hour prior to her getting out of work to ensure that I wouldn’t let her spoil the surprise in the event she came home early. I decided that I would go in through the back entrance of her complex, and park my car behind her building to avoid being spotted. I pulled in and began looking around for parking spaces that Becky wouldn’t drive by. As I pulled around the left side of the three story white building, I noticed something extremely odd. Becky’s car was parked in a guest parking spot. Not only was it parked in such a strange location, but it was sitting on the complete opposite side of her apartment. That’s when a feeling shot through my blood, and a voice within me began to tell me that something wasn’t right. I began creeping along side the building watching my every step to make sure I didn’t make any noise. I tried to look through her window but her blinds were down and the light was off. I walked slowly to the front door and turned the golden handle. I’ll never forget the sound of the door as I cracked it open slowly. It was so loud and blatant it seemed like the next door neighbors could have heard it. Luckily for me though, nobody did. I tip-toed to the door and put my ear up against it, only to hear the sounds that any man would pay to never have to listen to. I stormed through the door only to find Becky in bed with one of my co-workers who was also my best friend. I stood there speechless. I don’t think that anyone can fathom the feeling that runs through you when something like that happens. It’s not so much the actual sight of it that really made me feel like I had been treated so unfairly, it was the â€Å"it’s not what it looks like† and â€Å"let me explain† comments that did it. After I stood there with a smirk that would have made the devil cringe, I politely excused myself, told them I was sorry, and walked back to my car. Oddly enough, it would have been a lot easier to burst open the door, yell, scream, and really let them know how unfairly I had been treated by both of them. But what was the point? Once I left, they would go back to what they were doing and I would look like complete fool. Instead, I decided to be the bigger person, change my number, and let Karma do the rest.

Wizard of Oz- How Is Dorothy a Feminist Hero?

In what ways can Dorothy be described as a feminist hero? In The Wonderful Wizard of Oz, L. Frank Baum has made sure there is a feminist hero in his book. This is because everyone should see an example of a good feminist hero, especially around the time when this book was written; in 1900, it was very rare to read a book with any sort of feminism in it. Dorothy throughout the book, shows many heroic acts supporting the idea that she is a feminist hero. When L. Frank Baum is talking about Dorothy in the book, she is always leading the rest of the characters. During the book whenever the characters come across danger Dorothy is usually the one to stand up for them and not just thinking of herself. Dorothy is always helping the characters out instead of waiting for one of the male characters to help them instead. When L. Frank Baum is describing Dorothy and her friends, Dorothy is always described as independent and competent, the reasons why is because she leads and suggests the way to everyone so she doesn’t have to always rely on everyone else. We are told how Dorothy discovers the tin wood man (p. 34), how Dorothy tells everyone that â€Å"we must cross this strange place in order to get to the other side† she says this without worrying and she is taking charge (p. 167) and how Dorothy builds everyone a warm fire (p. 50). In the book leadership plays a strong part of Dorothy’s characteristics as she is not always relying on others for direction. Throughout the story, we are lead to see that Dorothy is a strong, competent and independent character. These are important qualities for any feminist to have, because if they weren’t strong or they were dependant on others, they wouldn’t be able to achieve anything in their lives and they wouldn’t be able to lead others. Dorothy always tries to help out even in dangerous situations, proving that she is not cowardly. There is evidence of this when Dorothy slaps the lion on the nose, after fearing for Toto’s safety (p. 3), she also speaks to the lion and sternly says ‘Don’t you dare bite Toto! You ought to be ashamed of yourself†¦ † (p. 43). Dorothy helps her friends to push the raft ashore, this put her life in danger but she still helped them (p. 60). These examples start to create an image of a character that is very brave and not in any way a cowardly or frightened person. By using these examples in the book, L. Frank Baum has created a brave and heroic main character for the story. This an be just of the features of a feminist her o because; if Dorothy is brave it means that she is not afraid to stand up for herself as well as her friends, meaning that Dorothy is mentally strong. Baum has described Dorothy as very kind to everyone and that she likes to help others, instead of waiting for one of the male characters to come and help instead. We can see examples of this when Dorothy asks the tin woodman â€Å"what can I do for you? †, he is a complete stranger but this doesn’t bother her as she can see that he needs help (p. 5), when Dorothy helps free the scarecrow from the pole that he is stuck to and later befriending him (p. 22), when they are trying to cross the hill the lion and the tin woodman get knocked to the ground, ‘Dorothy ran down and helped the scarecrow to his feet. ’ (p. 208). These acts of kindness show that Dorothy is a very kind, caring and helpful girl and is always willing to help someone in need, no matter what. It doesn’t worry her that she is female and traditionally the male characters take charge and rescue everyone. This is important because, if she didn’t help out and stood back for the male characters to help out then she wouldn’t be thought of as, a feminist because all the male characters would be in charge and in power not her, and if she wasn’t kind to others then no one would want to know her and she would have no one to help, stand up for or be a hero to. L. Frank Baum has made Dorothy an easy character to get along with so that people will want to get to know her and they will have a hero to look up to. Dorothy being helpful and kind is very important for her and is the main reason why everybody likes to be in her company. In conclusion we can see that L. Frank Baum, throughout the story tells us of many heroic acts that Dorothy has achieved, proving that she is a feminist hero. During the book, The Wonderful Wizard of Oz, Dorothy is always leading the rest of the characters, whenever the characters come across danger Dorothy always stands up for the others and Dorothy is always helping others instead of waiting for one of the male characters to help. Baum uses these examples to create a feminist hero for the story, instead of having the usual dominant male character.

Two Themes Report

Personality Deferent people have deferent personality. As we can't find two pieces of leaves are the same In the world. And these personality or character will direct Influence the career selection in the further. In my opinion, some parts of personality were decided by nature, but some was not. But we have to know, In the formation of character, acquired factors also play an Important role. For example conscientiousness may effected by nurture. According to self-assessment, I found that I am tending an extroversion and conscientiousness In my personality.I found that the formation of my character has positive relationship with my education background. As structure autobiography shows that I finished high school In China. Extroversion and conscientiousness of people was easier to success in strong competitive environment. Moreover, as this character, I was more focus on expression. And I hope that I can become the center of attention in the workplace. That cause me get high score of exhibition and leadership in Work Value Inventory. Theme two: Behavior In my opinion, behaviors like a mirror that can direct reflect self-thinking.And behaviors also can reflect self-requirement and locus of control in our life. When I was child, I found that I was really like to watch the talk show on TV, and I really enjoy the people who share the success experiences for their life. This hobby lead me know that success cannot without self-effort. According to my task of Locus of Control, I found that I was believed internal locus control â€Å"which the person believes they can control their life (Rooter, 1996). † Furthermore, this self- requirement in somewhat ways influences my life. I prefer to make a good impression for everyone, and voiding being evaluated unfavorable.That has direct reflected on my score of Fear of Negative Evaluation. By GHz-Hyaline Different people have different personality. As we can't find two pieces of leaves are the same in the world. And thes e personality or character will direct influence the by nature, but some was not. But we have to know, in the formation of character, acquired factors also play an important role. For example conscientiousness may extroversion and conscientiousness in my personality. I found that the formation of autobiography shows that I finished high school in China.

Nauryz

NAURYZ Once the Kazakh people lived in spacious steppes and at that time yet there were no calendars. They defined arrival of spring intuitively if warm sunshine started to get into the top opening of a yurta, means, to long frosty winter there came the end. According to old chronology this day usually coincided with March 21. Was considered that in day of arrival of spring there is an updating of the nature which was symbolized usually by a spring thunder. These days kidneys on trees started to bulk up, and the steppe was gradually painted by bright flowers and young greens.Holiday Nauryz – one of the most ancient holidays on Earth. He is marked out already more than five thousand years as a holiday of spring and nature updating by many people of Forward and Central Asia. The name of a holiday coincides with the name of month as Nauryz in a translation from Kazakh means – March. Kazakhs had a special custom – if in March the girl was born, it was named by Nauryz gul or simply Nauryz. The boys born this month, it was accepted to call Nauryzbek or Nauryzbay.Was considered that in March the most beautiful boys and girls as their skin was similar to the soft snow-white snow which is dropping out this month are born. In day of a holiday it was accepted to cover â€Å"dastarkhan† – a spacious cloth on which every possible viands were put. The main festive course called â€Å"Nauryz kozhe†, which was preparing from 7 ingredients: was: water, meat, salt, 7 types of grain: rice, perlovka, oats, buckwheat, corn, millet, wheat and milk. To festive â€Å"table† invited neighbors therefore on the eve of a celebration it was necessary to order housing.On one of traditions it was necessary to repay all debts, then all next year a family will be well off and in anything not to need. In day of a holiday all were kind with each other, presented with the warmest and light wishes that with approach of spring they were avoided by dis eases and troubles. Many traditions of this holiday are similar to celebration of modern New year. Kazakhs also tried to dress all new, to fill the house with tasty food and to present a part of heat to relatives that future season passed without are necessary also misfortunes.This day by all means it was necessary to address congratulations to the younger brother and all native. Than more guests came to the house, bigger wellbeing expected subjects a family next year. Today Nauryz became a public holiday of spring, work and unity. Today this holiday is equally expensive to all people living in multinational Kazakhstan. The ancient holiday Nauryz was harmoniously transformed to modern life, having kept continuity of traditions of an antiquity.

Strategiespoliciesprograms could be utilized to reduce the healthcare Essay

Strategiespoliciesprograms could be utilized to reduce the healthcare cost to the taxpayers for uninsured Texans - Essay Example These areas are prescription drug coverage, technology, managed care, reducing the number of uninsured, and innovative programs. There are several aspects of the prescription drug program that need to be reviewed. Currently Texas has a local health care system where the counties are responsible for the healthcare of its residents. Care often falls to charity or safety net hospitals (Uninsured in Texas n.d. p.4). There needs to be more focus on regional and statewide cooperation involving the purchase of prescription drugs. This would provide a centralized point of purchase, which would aid in the negotiating power of the state on drug prices from the pharmaceutical companies. In addition to lower price there needs to be some forms of cost control on the use of prescription drugs. There should be a review of the formulary for drug availability that would exclude some drugs from coverage. These would include cosmetic, hair loss, and investigational drugs. Drugs with a high potential for abuse such as amphetamines and barbiturates should also come under review. These exclusions would have to be accomplished within the current federal guidelines. Generic drug use should also be encouraged. ... This would also help reduce public resistance to low cost generic drugs. A preferred drug list of the lowest cost drugs should be utilized to pre-authorize a particular drug. Prior authorization would be necessry for any drug not on the list. Several other state programs have used this approach with some success. It may be seen as a burden to physicians and pharmacists and should be introduced in a step program beginning with non-emergency treatments such as anorexants and anti-ulcer reflux medications (Kaiser Commission 2002 p.9). Emergency supplies for short-term treatment could still be provided without prior authorization. There should also be a 'failed first policy' on prescription drugs. If a new more expensive drug is available, it should not be used until the older and less expensive substitute has been proven ineffective. Fail first programs may not be appropriate for rapidly evolving medications such as used for the treatment of mental illness (Fail-first policies 2003). This program would need to be strictly monitored and have a physician right to supersede it. 2. Technology Improved technology has the potential to save billions of dollars in health care costs. Texas needs to adopt the most recent innovations in medical technology. Shared medical records across a network would aide physicians and emergency rooms in reducing redundant tests and procedures. It also has the capacity to make the most recent knowledge and diagnosis available across the network in a virtual care coordination system. The creation of a cross care coordinated network would be a valuable tool for the uninsured as well as offering health care providers easy access to medical records. A system of community based care

Emotions in Conflict Coursework Example | Topics and Well Written Essays - 250 words

Emotions in Conflict - Coursework Example Also, the stress itself becomes a problem. Emotions of tension make the resolution process hard since the parties are not comfortable talking to each other. Emotions of sadness and hopelessness are also bad. The mediators may also experience emotions of favoritism and bias toward one party and this is very harmful for the other party because the final decision would be one-sided. Thus, it is important for the conflicting parties and also for the mediator to control their emotions. It is a misconception that emotions makes the parties understand each other. To remove this misconception, it is important for both the parties to know what emotions they are possessing. One party should know if the other party is angry or excited or if it is tense or relaxed itself. This helps build a strong communication platform where the two parties share their interests and goals and a better resolution is achieved. References Faw, B. (2009). Staying positive in negative times. New Hampshire Business R eview, Vol. 31 (25).

Nursing Care in Patients with Brittle Asthma Essay

Nursing Care in Patients with Brittle Asthma - Essay Example These circumstances influenced the creation of this paper where the author will discuss chronic asthma, emerging issues relative to the disease, and nursing approach to the identified issues to facilitate nursing care. Asthma attacks take the life of over 1,100 patients every year (Anderson 2007) and 0.05% of this population comprises of patients who suffered from brittle asthma (Ayres 1998). Brittle asthma is a phenotype classification of asthma coined by Turner-Warwick in 1977 as an asthmatic condition with maintained wide variation in peak expiratory flow (PEF) despite high doses of inhaled steroids. After Turner-Warwick’s revelation sprung several more definition from authors who aims to give the condition a more precise identity. Garden and Ayres (1993) claim that a more concise manner to define it would be â€Å"patients with a defined and persistent marked diurnal variation in PEF despite multiple drug treatment.† Nevertheless, this implies a chronic illness with no effective treatment available leaving the patient filled with pain and suffering from dyspnoea. Ayres (1998, p.315) classified brittle asthma into two. The first one is Type 1 brittle asthma, which is characterised by a sustained wide PEF variability over a period of at least 150 days regardless of extensive medical treatment. The other one is Type 2 brittle asthma considered as abrupt acute attacks taking place in less than three hours. This type may occur even on a seemingly normal airway function or a well-controlled asthma. Between the two, Type 1 patients are more likely to be on emergency and admitted on hospitals due to its severe acute attacks and its need for a more intensive treatment. This group of patients with brittle asthma requires greater amounts of medications compared to the other forms of asthma. Most needs prolonged oxygen therapy and higher doses for steroids and bronchodilators. Biomedical management mostly involve steroids, subcutaneous ?2 antagonist, long acting inhaled ?2 antagonist, and adrenaline, which are all costly if given in a longer period and higher doses. On the course of therapy, the patients often suffer from the effects of prolonged drug exposure such as osteoporosis, weight gain, and oesophageal reflux to name a few (Ayres 316). Physical morbidity is tantamount to all chronic illness and its psychosocial counterpart is always present too. Garden and Ayres (1993, p.503) discussed the psychosocial effects of brittle asthma to a person. They suggested that prolonged chronic illness develop traits such as anxiety, nervousness, sensitivity, denial, lower self-esteem and obsession. These trait alterations acclaimed to be due to extremely difficult management. Many of them have run out of therapeutic options and patience and eventually stop seeking medical consult from their physicians. Poor compliance and worsening condition follows from these actions of hopelessness. Studies found out that these patients lacks self confide nce in managing attacks, believes their doctors less, and has an increased feeling of disgrace. Another testified that patients with highest morbidity from asthma often time hesitate in seeking help from clinicians during acute attacks while others do not strictly comply on usage of bronchodilators or still continue to do prohibited habits such as smoking or exposure to allergens (Smith, et al. 2005). â€Å"

Roland Barthe Essay Example | Topics and Well Written Essays - 250 words

Roland Barthe - Essay Example difference is this: the work is a fragment of substance, occupying a part of the space of books, the Text is a methodological field† (From Work to Text – 156-7). Known for his many thought-provoking contributions to literary criticism, French semiotic Roland Barthes’ discourse on the difference of the ‘text’ and the ‘work’ is something that has been a subject of many deliberations. In deduction, ‘text’ is often placed secondary to ‘work’ in terms of implication. The primary notion is to not construe that all familiar works that have been around for ages can be classified as ‘works’ while all that are modern should be compartmentalized as ‘texts.’ Critics and general readers are also bent upon the difference of the two, consciously or unconsciously. It polarizes between the strict rules and adherence to fundamentals and the openness for interpretation and difference in association to what is good literature and bad literature, thus what the classics offer and what the moderns present. It is supposed therefore that a general predisposition incumbent upon the arbitrator, whether it is a ‘text’ or a ‘work,’ consolidates the classification primarily based on their subjectivity. What Barthes has opened and has continued to pursue us is in essence the core foundations of how literary pieces are perceived, distinctly elaborating on the divergence of our acuities. But the convergence of the fragmented substance of the work and the methodology of the text would incorporate a consensus for an auspicious

Human resources management Assignment Example | Topics and Well Written Essays - 1250 words

Human resources management - Assignment Example It mainly encompasses the domain of tasks which seeks to ensure the welfare of workers and taking care of their concerns. However, the modern HRM functions has emerged out of the concept of regarding employees and workers as resources in their organizations required for meeting organizational goals and objectives. HRM considers people as their first priority and tries to secure management objectives by maximization of the return of investment of those resources (Brumfitt, Barnes, Norris & Jones, p.4). 1.2 Contribution of HRM function to Virgin Atlantic There have been major changes in Virgin Atlantic since its ownership by the Virgin Group and Singapore Airlines. This necessarily implies a complete restructuring of its existing policies and strategies. The focus has been towards retaining a customer centric approach and deliver new and innovative services towards its customers. The main idea is to retain its market position by setting new standards of services towards customers. It i s imperative that this would require recreating HR strategies for meeting the new organizational needs. In this case particularly, restructuring would call for resistances and opposition from the workforce of the organization which needs to be handled. New HRM functions would mainly cater towards helping the organization towards meeting its purpose, motivating employees through the change process and handling change management issues at large. 1.3 Roles and Responsibilities of line Managers in Virgin Atlantic Line Managers are said to remain in close contact with the employees and as such they remain most aware of the present issues and concerns of the employees. This called for the involvement of line managers in managing the human resources in the organization. They are responsible for understanding the present and the future conditions of the organizations and the external environment in which it operates. They are also responsible for knowing the future requirements from the lea ders in the organization. That means they focus on the potential performance of the organization. This means developing the human resource in the organization so as to develop the potential performance. Line managers are also involved in various developmental activities which include group session, one to one activities, conducting company projects, conducting a feedback and system and a coaching system too. Line managers are associated with personal development programs catering to the needs of the organization too (Martindale, â€Å"Guide to leadership development in 11 steps†). 1.4 Legal and Regulatory framework on HRM in Virgin Atlantic Since the profitability of any airline links closely with the economic growth of the region, it remains subjected to various rules and regulations. Recently the UK Government has become particularly cautious about security checks at UK airports. The UK CAA is especially responsible for monitoring risk based performance of the airline. Apar t from that the SRG employs a team of specialists to monitor the activities of the airline in different areas (Civil Aviation Authority-a, â€Å"The Specialist Teams†). This includes testing pilot capacities, aircraft maintenance, flying, training and recreational activities etc. The airline industry is

Steroids Essay Example | Topics and Well Written Essays - 500 words

Steroids - Essay Example Steroids are not magic pills that produce the desired effects instantly. The truth is that they work only when the user observes certain lifestyles such as consistent physical exercise, healthy diet, and effective sleep schedules (Sterngass 32). Another common misconception is that injection steroids are safer than oral steroids. Safety is an important issue with all classes and types of steroids. Injection steroids do have side effects such as hair loss and acne that are also found in oral steroids. There are many who believe that women do not use steroids. On the contrary, there have been studies that have observed significant numbers of women who use steroids. Skewed body image, self-defense, bodybuilding, and athletics are all reasons that cause women to use steroids. However, there is strong evidence that more men use steroids than women do (Sterngass 33). Anabolic steroids are one commonly known type of steroids. Primarily, anabolic steroids are meant to reduce the breakdown of testosterone and maximize its ability to build tissues. Clenbuterol is an example of anabolic steroids commonly used by bodybuilders and athletes. This anabolic steroid helps in the shedding of body fats and weight loss. Anabolic steroids can be taken either through intramuscular injection or orally. Commentators observe that beginners in steroid use are the ones who prefer to take steroids orally. Oral intake of anabolic steroids has higher chances of side effects than injection (Sterngass 34). There are growth hormone steroids such as hGH (Human growth hormone) that imitates a hormone produced in the brain. Growth hormone steroids have been used to accelerate height growth in short children and increase the strength of the elderly. Most growth hormone steroids increase muscle mass, fat breakdown for energy and enhance musculoskeletal injury healing. Another type of steroids is erythropoietin that helps athletics endure the impact and improve performance. An example of

Did Religion Shape Politics in the 1980's Research Paper

Did Religion Shape Politics in the 1980's - Research Paper Example Examples of the churches existing in the 1960’s are Catholic and Protestant ones (Goff 316). By late 1970’s, other groups of faith started emerging, and it was evident that it would be the norm. People started taking their stand regarding leaders and their faith. Some leaders were identified according to their faith. Religion has been known as the social glue that binds the constituent elements of societies together; by doing so, it underwrites the social order (Djupe and Olson 114). When civilization comes in the picture, a person wants to know what makes his or her counterpart civilized. It is very simple when considering religion as a key factor. A civilized person has conviction in something, at least the person feels or thinks there is a reason behind everything happening in his or her life. The civilization of a person in a societal was based on the religion of the person apart from being able to read and write. Religion of a person is quite imperative to the person and to the society. Someone’s faith may be the key to having what he or she thinks is best in a societal setting. One can say religion is the engine of a number of things. Yes Response It is obvious that religion did shape politics in the 1980’s. The impact of religion on politics is what brought about civil religi on in America in early 1967. Civil religion in America was defined as an institutional collection of sacred beliefs about America as a nation. The civil religion also believed that there was a transcendent being called God. The citizens believed that God had laws and rules that governed them, and the fact that God was guiding and protecting the Americans. All the leaders believed in some faith including the Reagans although they never clearly showed their religion, they were known more as protagonists than religious individuals (Wilson and DiIulio 221). Majority of American leaders were identified with the particular faith they believed to be significant. As people became more enlightened about the civil religion in America, it was not referred as the civil religion anymore, it was known as the individual credence of a person. Religion played a noteworthy role in the early 1980’s. How can one explain the fact that every standing candidate wanted to be identified with a partic ular religion? It is so clear for fame or civilization. Religion, as much as it helped unite peoples, became a tool for hypocrites to hide their true colors. Politicians went to religious functions to be seen to support a particular faith. Some of the politicians did not even believe in God or any other superficial being. The politicians worshipped their social status and money (Peterson 121). When someone sees that he or she is sharing a church with a particular politician, it is quite understandable if the person would want to vote for that particular politician. Politicians employed religion to get power, to get people to trust their ideas and visions. Religion has been known to identify people that are civil from those that are not civil. It is normal for a politician to run for a particular seat in the pretence that he or she shares in a particular faith. When people saw politicians in their different churches, they believed they were the right people to lead their nation or st ate. There is no argument to this; it is not erroneous for people to trust such a person. Politicians learned about this fact, and they used it to their advantage on the expense of the unsuspecting

Physical development observation of a special need child in a group of diverse children Essay Example for Free

Physical development observation of a special need child in a group of diverse children Essay ASSIGNMENT # 2: PARENT INFORMATION/EDUCATION SHEET In Chapter six, Stress is the bodys reaction to a physical or emotional situation that causes discrepancy in a persons life. On the other hand, all children will experience stress, sometimes significant amounts of it, in their lives. The author depict the stress that young children may experience and it may well be resulting from disrupted homes, blended families, both parents working outside the home; increased exposure to violence, Parents working all the time, death, poverty Experts agree that for some children, growing up in today’s world may be tougher. As many as 25% of all children are at risk of academic failure because of physical, emotional, or social problems and are less able to function well in the classroom because they are hungry, sick, troubled, or depressed. Children seem to have fewer sources of adult support than in the past, and many are being pressured to grow up faster (Honig, 2009; Marks, 2002).We need to be concerned about accumulated childhood stress and to be watchful about the types of stress-coping responses children are developing. Children experience stress from time to time in growing up. We have good evidence that children in poor families are less able to function well academically, socially, and physically. Despite this, almost 12 million children in the United States (16%) live in poverty, and another 5 million (7%) live in extreme poverty (Luthar Sexton, 2007. Many children live in families that are typically overwhelmed with high levels of substance abuse, domestic abuse, and mental health problems. Poor children are more inclined to have developmental delays and behavioral and disciplinary problems than other children. They experience malnutrition, health problems, and below average school performance. Five suggested techniques for reducing childhood stress and supporting young children at home are: For parents that are working all the times, quality time is important as kids get older. Allow time for fun activities, Its really hard to come home after a long day of work to get down on the floor, and p lay with your kids or just talk to them about their day especially if theyve had a stressful one themselves. Whether they need to talk or just be in the same room with you, make yourself available because expressing interest shows that theyre important. Complicating factors, like a divorce or separation, when these are added to the everyday  pressures that kids are facing, the stress is overstated. Divorce has been embattled as the single largest cause of childhood depression. Almost all children in that situation manifest some signs of psychological imbalance or feelings of insecurity. Even the most amicable divorce can be a difficult experience for kids because of uncertainty, it is a tough change. Parents should never put kids in a position of having to choose sides or expose them to negative comments about the other spouse. Parents need to sit down and explain to children the changes in an age appropriate way about what to expect, reassure them that the love both parents have for them will never change and that both of you will always be there to support them in any way. Another Suggested technique is Life event like death of a love one, Parents feel uncertain about how to comfort their children who have experienced the loss of a love one. Children understand very little about death, it is the parent’s responsibility to help their children develop a healthy understanding about the subject matter. Different families have different views when talking to children about death, it is a day to day event that even adult cannot comprehend but in that circumstance parents have no choice but to help their children cope with their loss by allowing them to talk and express their feelings and emotions. Additional suggested technique is natural disaster, as we seen in many countries where a hurricane or an earthquaque cause a family to lose their home and all their belongings. In time of hardship and confusion such as this, Children are thrown out of balance, they feel disoriented and will develop stress and anxiety caused by fear. Parents need to shield their children and help them get back into control. Talk to the children, reassure them that this situation is temporary and promise them that things will get better or seek professional help. Conclusion Our complex modern society has greatly increased the amount of stress adults and children are exposed to. Children are experiencing more stress at younger and younger ages Children react in different ways to stress. Some children become ill. Some may become withdrawn and nervous while others show anger and demand attention. It is not easy to recognize when kids are stressed out, but listen and watch for behavioral changes, mood swings, acting out, changes in sleep patterns, or bedwetting can be indications. Some kids have trouble concentrating or completing schoolwork. Still others become withdrawn or spend a lot of time alone even very young children have worries and feel stress to some degree. Adults ordinarily fail to recognize the incidence and magnitude of stress in the lives of children the author went on to explain how to help kids cope with stress, it is to provide proper rest and good nutrition, to create time for your kids each day. No technique will work all of the time. But Pay a little extra attention to her Some children experience more stress than others, some are more sensitive to stress and some are better at handling it than others. We cannot eliminate all stress from children’s lives, nor can we always succeed in making stressed children feel better immediately. Stress is a part of life, and children learn how to handle child-sized stress by dealing with it, with appropriate help and support. By practicing stress-reduction and relaxation strategies with your children, you’re helping them build skills they will use throughout their lives. Create an information sheet that can be sent home to help families support their children in times

Single-sex schools are better due to its psychological reasons Essay Example for Free

Single-sex schools are better due to its psychological reasons Essay I)Introduction Thesis Statement: some people believe that single-sex schools are better because of educational reasons and psychological reasons, while others believe that mix schools are better. II) Single-sex schools are better due to its psychological reasons Girls have fewer constraints over how they must act if males are present they don’t get shy to freely discuss any of their views; they deal with nature and does not fabricate. According to CHRISTIE GARTON, founder, and CEO of 1000 dreams fun â€Å"single-sex schools foster better female-to-female relationship, which creates a sense of mutual empowerment and community†. Girl’s main concern is their looks 1)when there are males in class, girls focus on their physical appearances like styling their hair, wearing makeup and their outfit which takes a lot of time in the morning to get prepared and during the class have to constantly check their look this may eventually lead them to lose their concentration in class. 2)According to Dr. Linda Henman; a passionate proponent of single sex-gender schools believe that it provides fewer distractions, so the students can focus on academics. III) single-sex schools are better due to its educational reasons A)performance in single-sex schools is better than mixed schools. 1) Girl’s will understand to the fullest that’s to say, they don’t hesitate to raise their hand and ask a question related to the chapter the teacher is discussing even if the question is silly; she will not get embarrassed if it is silly therefore she cleared all her doubts. 2)According to Christine Garton, â€Å"a huge part of promoting women’s global success is fostering an environment where girls feel completely comfortable speaking up, voicing their opinions and being heard’’. B) There may be competition between the girls and boys. 1) sometimes boys master at some subjects like math and this will make girls to lose their belief in their abilities which will decrease self-efficacy and performance while in an all-girl environment, competition differs as girls are in the same level of math so this increase competition among them to put more effort in math and get good grades. IV)mixed schools are better due to psychological reasons. A) learning to deal with the other gender. 1)females who are not used to address males before may find it difficult to coexist or communicate with boys that’s to say she would be shy and nervous when talking with them but in mixed schools she is already familiar with how to deal with them so when she enters college or work phase, there will not be any barriers between their collegues2) According to Samira M ,who invented CoderBunnyz â€Å"girls will eventually have to work side by side with boys. So it’s better to start working with them early†. B) V)Mix schools are better due to its social reasons. A)Girls would know how to deal with different personalities. 1 )they will learn about each other way of thinking so that they will be able to understand each other later. 2)According to Professor Simon Baron-Cohen â€Å"A strong reason for co-education is that separating children for numbers of years means they will not be mixing and learning about each other†. B) In six schools there is no bullying. 1)In an all boys environment bullying is more intense which means a boy will be shy to fight with another boy in front of girls this may make him look aggressive and encourage violence and girls may move away from him. VI)conclusion

Objective Of Kentucky Fried Chicken Engineering Essay

Objective Of Kentucky Fried Chicken Engineering Essay Objective of the Kentucky Fried Chicken (KFC) have two objectives are stated objective and implied objective. First objectives in the stated objective are product development. In this objective the KFC do the increase variety on menu, introduce desert menu and introduce buffet to restaurants. Second objectives from the stated objective is introduction on the Neighborhood Program with menu items target African Americans in major cities with the items of greens, macaroni and cheese, peach cobbler and red beans and rise. Besides that, menu items targeting Hispanics in major cities with the items of fried plantains, flan and tress leeches. Others objectives is implementation on non-traditional units including the shopping mall food courts, universities, hospitals, airports, stadiums, amusement parks, office building and mobile units. After that, in this objectives want to increase profitability of KFC through the reduced overhead costs, increased efficiencies, improved customer service, cleaner restaurants, faster and friendlier service and continued high quality products. Also have to resolve franchise problems in the United States. In implied objectives have four objectives. First objective is expansion of international operations to provide the increased percentage of overall sales growth and increased percentages of profit growth. Also want to increased expansion of franchises into Mexico. The next objective is expansion of franchise operation beyond Central America, continued promotion of healthier image through removal of the world fried from the name and to improve menu selection of rotisserie. Industry analysis is important to unusual for a firm in a troubled industry to perform well. The economic structure of an industry is not an accident. It is complexities are the result of long term social trends and economic forces. But its effects to the business manager are immediate because it determines the competitive rules and strategies to use. Five forces that are widely use to assess the structure of any industry. The five forces are the bargaining power of supplier, bargaining power of the buyers, threat of new entrants, threat of substitute and rivalry among competitors. The strength of the five forces determines the profit potential in an industry by influencing the price, costs and required investment of business it is the element of return on investment. Stronger forces are associated with a more challenging business environment. In the first forces is bargaining power of suppliers thats means any business requires inputs such as labor, parts, raw, materials and services. The cost of inputs can have a significant effect to companys profitability. Whether the strength of suppliers represent a weak or string force thing on the amount or bargaining can exert and ultimately on how can influence the terms and conditions of transaction in their favor. Besides thats, to reducing the bargaining power of suppliers are reduce inventory costs by providing just in time delivers, enhance the value of goods and services supplied use of information about customer needs and preferences and speed the adoption of new technologies. Second forces is bargaining power of buyers thats the power of buyers describe the effect that the customers have on the profitability of the business. The transaction between the seller and the buyer creates value for both parties. Buyers have more power when the industry has many small companies supplying the product and buyers are few and large. After that the customers have access to and are able to evaluate market information. To reducing the bargaining power of buyers are increasing their loyalty to the business through partnerships or loyalty programs, selling directly to customers, or increasing the inherent or perceived value of a product by adding features or banding. The next forces of the industry are threat of new entrants thats means the new entrants is the possibility that new firms will enter the industry. New entrants bring a desire to gain market share and often have significant resources. Analyzing the threat of new entrants involves examining the barriers to entry and the expected reactions of existing firms to new competitors. These barriers protect the companies already in business by being a hurdle to those trying to enter the market. Entry barriers are unique for each industry and situation, and a change over time. The threat of new entrants is greatest when the processes are not protected by regulations or patents and competitors may be scared away when the learning curve is steep, competitors will be attracted to an industry where the production process is easily learned. The threat of substitutes is forces of industry. Be aware that substitute products can come in many shape and size, and do not always come from traditional competitors. Products from one business can be replaced by products from another. Substitute products are those that can fulfill a similar need to the one product fills. Substitutes are a greater threat when the products does not offer any real benefit compared to other products. After that, it is easy for customers to switch. Means thats a grocer can easily switch from paper to plastic bags for its customers, but bottler may have to reconfigure its equipment and retains its workers if it switches from aluminum cans to plastic bottles. To reducing the threat of substitutes is using tactics such as staying closely in tune with customer preference and differentiating the product by branding. The last forces are rivalry among competitors. Competition is the foundation of the free enterprise system yet with small business even a little competition goes a long way. Because company in an industry is mutually dependent, actions by one company usually invite competitive retaliation. Rivalry among competitors is often the strongest of the five competitive forces, but can vary widely among industries. If the competitive force is weak, companies may be able to raise prices, provide fewer products for the price, and earn more profits. The most intense rivalries occur when one firm or a small number of firms have incentive to try and become the market leader or when the market is growing slowly or shrinking. To reducing the threat of rivals is employing a variety of tactics. To minimize price competition, distinguish the products from the competitors by innovating or improving features. WHAT IS KFC KFC Corporation founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville, Kentucky. KFC has been a brand and operating segment, called a concept, of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, through the idea of KFCs fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991. Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, fir its signage, packaging and advertisement in the United State as part of a new corporate rebranding program, newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Since its inception, KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964, KFC was sold a small group of inventors that eventually took it public. Heublein, Inc, purchased KFC in 1971 and was highly involved in the day to day operations. R.J. Reynolds then acquired Heublein in 1982. R.J. took a more laid back approach and allowed business as usual at KFC. Finally, in 1986, KFC was acquired by PepsiCo, which was trying to grow is quick serve restaurant segment. PepsiCo presently runs Taco Bell, Pizza Hut and KFC. The PepsiCo management style and corporate culture was significantly different from that of KFC. By the end of 1994, KFC was operating 4 258 restaurants in 68 foreign countries. KFC is the largest chicken restaurant and the third largest quick service chain in the world. Due to market saturation in the United States, international expansion will be critical to increased profitability and growth. The companies of KFC have more than 36 000 locations around the world. The company is ranked number 239 on the Fortune 500 list, with revenues in excess on $11 billion in 2008. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. The companies of KFC more than 15 000 units around the world. SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. A SWOT analysis must first with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research. After that, in SWOT analysis have the strengths, weaknesses, opportunities and threats. The strengths are attributes of the person or company that are helpful to achieving the objectives. The weaknesses are attributes of the person or company that are harmful to achieving the objectives. After that, the opportunities means external conditions that are helpful to achieving the objectives and the last is threats means that external conditions which could do damage to the objectives. In the strength have the lack of secondary trading such as sukuk flexibility of the Syariah, Syariah Supervision, advantages of religious preposition, less use of money for speculative purpose, divine sources, Islamic rating agencies, morale and commitment to serve, huge amount of saving, innovative aspect, location wise and geographically, transparency, justice and fairness, according standards, quality of service, legal and regulatory framework and information system. After that, the weaknesses have are lack of standardization, reverse engineering of conventional product, there are differences in theory and practice, lack of Islamic gedging mechanism, no fixed obligations, unresolved fiqh issue, small percentage of profit loss sharing product, lack of qualified personnel, time or season factors, disadvantages of proposition, divergence of Shariah opinion and lack of Shariah compliant investment avenue. The opportunities have the technological advances, Islamic is a complete solution, the growth of socially responsible investing, faith based customer, large potential ahead in retail, corporate and investment banking, potential relating to sukuk, better customer relations, serving for all potential specific sectors, potential in fund management and provide innovative product. The last is threats have the global financial crisis, economic uncertainty in global market, market demand, shortage of recourses, lack of sustainable financial backing, intense competition from the conventional institutions, paucity of 100% Syariah compliant solution, liquidity and monetary management, a lot legislation is required, lack of awareness and understanding of Islamic financial product and sophisticated conventional financial system. CALCULATION KFC NAB ALL ORDINARIES DATE ADJ CLOSE RETURN ks-k bars (ks-k bars)2 1 1/6/2003 3.5 2 1/13/2003 3.6 -0.012234456 -0.011218519 0.0001258552 3 1/20/2003 3.78 -0.021189299 -0.020173361 0.0004069645 4 1/27/2003 3.62 0.018783229 0.019799167 0.0003920070 5 2/5/2003 3.52 0.012165907 0.013181845 0.0001737610 6 2/10/2003 3.46 0.007466565 0.008482502 0.0000719528 7 2/17/2003 3.12 0.044921505 0.045937442 0.0021102486 8 2/24/2003 3.5 -0.04991345 -0.048897513 0.0023909667 9 3/3/2003 3.5 0 0.001015938 0.0000010321 10 3/10/2003 3.46 0.004991946 0.006007883 0.0000360947 11 3/17/2003 3.4 0.007597182 0.008613119 0.0000741858 12 3/24/2003 3.46 -0.007597182 -0.006581244 0.0000433128 13 3/31/2003 3.42 0.005049993 0.00606593 0.0000367955 14 4/7/2003 3.46 -0.005049993 -0.004034055 0.0000162736 15 4/14/2003 3.42 0.005049993 0.00606593 0.0000367955 16 4/21/2003 3.5 -0.010041938 -0.009026001 0.0000814687 17 4/28/2003 3.5 0 0.001015938 0.0000010321 18 5/5/2003 3.5 0 0.001015938 0.0000010321 19 5/12/2003 3.48 0.0024888 0.003504738 0.0000122832 20 5/19/2003 3.48 0 0.001015938 0.0000010321 21 5/26/2003 3.48 0 0.001015938 0.0000010321 22 6/2/2003 3.5 -0.0024888 -0.001472863 0.0000021693 23 6/9/2003 3.66 -0.019413041 -0.018397103 0.0003384534 24 6/16/2003 3.66 0 0.001015938 0.0000010321 25 6/23/2003 3.6 0.007178585 0.008194522 0.0000671502 26 6/30/2003 3.56 0.004852503 0.005868441 0.0000344386 27 7/7/2003 3.8 -0.028333599 -0.027317661 0.0007462546 28 7/14/2003 3.76 0.004595752 0.005611689 0.0000314911 29 7/21/2003 3.86 -0.01139946 -0.010383522 0.0001078175 30 7/28/2003 3.94 -0.008908917 -0.007892979 0.0000622991 31 8/4/2003 4 -0.00656377 -0.005547832 0.0000307784 32 8/11/2003 3.98 0.002176919 0.003192857 0.0000101943 33 8/18/2003 4.38 -0.041591038 -0.040575101 0.0016463388 34 8/25/2003 4.48 -0.009803903 -0.008787966 0.0000772283 35 9/1/2003 4.44 0.003895044 0.004910982 0.0000241177 36 9/8/2003 4.46 -0.001951889 -0.000935951 0.0000008760 37 9/15/2003 4.2 0.026085568 0.027101506 0.0007344916 38 9/22/2003 4.28 -0.008194479 -0.007178541 0.0000515314 39 9/29/2003 4.22 0.006131318 0.007147256 0.0000510833 40 10/6/2003 4.26 -0.004097148 -0.00308121 0.0000094939 41 10/13/2003 4.46 -0.01992526 -0.018909322 0.0003575625 42 10/20/2003 4.64 -0.017183122 -0.016167184 0.0002613778 43 10/27/2003 4.84 -0.018327381 -0.017311443 0.0002996861 44 11/3/2003 4.8 0.003604124 0.004620062 0.0000213450 45 11/10/2003 4.5 0.028028724 0.029044661 0.0008435924 46 11/17/2003 4.44 0.005829544 0.006845481 0.0000468606 47 11/24/2003 4.36 0.007896481 0.008912419 0.0000794312 48 12/1/2003 4.3 0.006018034 0.007033971 0.0000494768 49 12/8/2003 4.26 0.004058856 0.005074794 0.0000257535 50 12/15/2003 4.28 -0.00203417 -0.001018232 0.0000010368 51 12/22/2003 4.26 0.00203417 0.003050108 0.0000093032 52 12/29/2003 4.24 0.002043743 0.00305968 0.0000093616 53 1/5/2004 4.3 -0.006102599 -0.005086661 0.0000258741 54 1/12/2004 4.62 -0.03117352 -0.030157582 0.0009094798 55 1/19/2004 4.66 -0.003743941 -0.002728003 0.0000074420 56 1/26/2004 4.6 0.005628085 0.006644023 0.0000441430 57 2/4/2004 4.62 -0.001884144 -0.000868206 0.0000007538 58 2/9/2004 4.38 0.023167865 0.024183803 0.0005848563 59 2/16/2004 4.36 0.001987621 0.003003559 0.0000090214 60 2/24/2004 4.48 -0.011791525 -0.010775587 0.0001161133 61 3/1/2004 4.42 0.005855745 0.006871682 0.0000472200 62 3/8/2004 4.44 -0.001960701 -0.000944763 0.0000008926 63 3/15/2004 4.3 0.013914515 0.014930452 0.0002229184 64 3/22/2004 4.3 0 0.001015938 0.0000010321 65 3/29/2004 4.3 0 0.001015938 0.0000010321 66 4/5/2004 4.5 -0.019744058 -0.01872812 0.0003507425 67 4/12/2004 4.68 -0.017033339 -0.016017402 0.0002565572 68 4/19/2004 4.6 0.007488021 0.008503959 0.0000723173 69 4/26/2004 3.78 0.085266032 0.08628197 0.0074445783 70 5/3/2004 3.74 0.004620198 0.005636135 0.0000317660 71 5/10/2004 3.72 0.002328662 0.0033446 0.0000111863 72 5/17/2004 3.56 0.019092942 0.02010888 0.0004043670 73 5/24/2004 3.74 -0.021421604 -0.020405667 0.0004163912 74 5/31/2004 3.7 0.004669878 0.005685816 0.0000323285 75 6/7/2004 3.68 0.002353905 0.003369843 0.0000113558 76 6/14/2004 3.58 0.011964792 0.01298073 0.0001684993 77 6/21/2004 3.44 0.017324584 0.018340522 0.0003363747 78 6/28/2004 3.24 0.026013432 0.02702937 0.0007305868 79 7/5/2004 3.18 0.00811789 0.009133828 0.0000834268 80 7/12/2004 3.32 -0.018710964 -0.017695026 0.0003131139 81 7/19/2004 3.3 0.002624144 0.003640082 0.0000132502 82 7/26/2004 3.2 0.013363962 0.014379899 0.0002067815 83 8/2/2004 3.22 -0.002705893 -0.001689956 0.0000028560 84 8/9/2004 3.2 0.002705893 0.003721831 0.0000138520 85 8/16/2004 3.12 0.010995384 0.012011322 0.0001442719 86 8/23/2004 3 0.017033339 0.018049277 0.0003257764 87 8/30/2004 3.14 -0.019808393 -0.018792456 0.0003531564 88 9/6/2004 3.14 0 0.001015938 0.0000010321 89 9/13/2004 3.16 -0.002757435 -0.001741497 0.0000030328 90 9/20/2004 3.34 -0.024059384 -0.023043446 0.0005310004 91 9/27/2004 3.3 0.005232527 0.006248465 0.0000390433 92 10/4/2004 3.34 -0.005232527 -0.004216589 0.0000177796 93 10/11/2004 3.42 -0.010279639 -0.009263702 0.0000858162 94 10/18/2004 3.36 0.007686829 0.008702766 0.0000757381 95 10/25/2004 3.4 -0.00513964 -0.004123702 0.0000170049 96 11/1/2004 3.48 -0.010100327 -0.009084389 0.0000825261 97 11/8/2004 3.48 0 0.001015938 0.0000010321 98 11/15/2004 3.54 -0.007424018 -0.00640808 0.0000410635 99 11/22/2004 3.5 0.004935218 0.005951155 0.0000354163 100 12/6/2004 3.5 0 0.001015938 0.0000010321 101 12/13/2004 3.44 0.007509602 0.008525539 0.0000726848 102 12/20/2004 3.5 -0.007509602 -0.006493664 0.0000421677 103 12/27/2004 3.52 -0.002474619 -0.001458681 0.0000021278 104 1/3/2005 3.58 -0.007340363 -0.006324425 0.0000399984 105 1/10/2005 3.8 -0.02590057 -0.024884632 0.0006192449 106 1/17/2005 3.9 -0.01128101 -0.010265073 0.0001053717 107 1/24/2005 3.8 0.01128101 0.012296948 0.0001512149 108 1/31/2005 3.82 -0.002279766 -0.001263829 0.0000015973 109 2/7/2005 3.8 0.002279766 0.003295704 0.0000108617 110 2/14/2005 3.8 0 0.001015938 0.0000010321 111 2/21/2005 3.84 -0.004547628 -0.00353169 0.0000124728 112 2/28/2005 3.88 -0.004500501 -0.003484564 0.0000121422 113 3/7/2005 3.86 0.002244421 0.003260359 0.0000106299 114 3/14/2005 3.82 0.004523942 0.005539879 0.0000306903 115 3/21/2005 3.8 0.002279766 0.003295704 0.0000108617 116 3/28/2005 3.8 0 0.001015938 0.0000010321 117 4/4/2005 3.74 0.006911994 0.007927932 0.0000628521 118 4/11/2005 3.7 0.004669878 0.005685816 0.0000323285 119 4/18/2005 3.74 -0.004669878 -0.00365394 0.0000133513 120 4/25/2005 3.76 -0.002316243 -0.001300305 0.0000016908 121 5/3/2005 3.68 0.009340026 0.010355964 0.0001072460 122 5/9/2005 3.7 -0.002353905 -0.001337968 0.0000017902 123 5/16/2005 3.68 0.002353905 0.003369843 0.0000113558 124 5/24/2005 3.58 0.011964792 0.01298073 0.0001684993 125 5/30/2005 3.52 0.007340363 0.008356301 0.0000698278 126 6/6/2005 3.32 0.02540458 0.026420517 0.0006980437 127 6/13/2005 3.22 0.013282212 0.01429815 0.0002044371 128 6/20/2005 3.32 -0.013282212 -0.012266274 0.0001504615 129 6/27/2005 3.28 0.00526424 0.006280178 0.0000394406 130 7/4/2005 3.46 -0.023202255 -0.022186317 0.0004922327 131 7/11/2005 3.3 0.020562159 0.021578097 0.0004656143 132 7/18/2005 3.32 -0.002624144 -0.001608206 0.0000025863 133 7/25/2005 3.3 0.002624144 0.003640082 0.0000132502 134 8/1/2005 3.3 0 0.001015938 0.0000010321 135 8/8/2005 3.62 -0.040194631 -0.039178693 0.0015349700 136 8/15/2005 3.6 0.00240607 0.003422007 0.0000117101 137 8/22/2005 3.6 0 0.001015938 0.0000010321 138 8/29/2005 3.5 0.012234456 0.013250394 0.0001755729 139 9/5/2005 3.5 0 0.001015938 0.0000010321 140 9/12/2005 3.46 0.004991946 0.006007883 0.0000360947 141 9/19/2005 3.64 -0.022025285 -0.021009347 0.0004413927 142 9/26/2005 3.6 0.004798883 0.005814821 0.0000338121 143 10/3/2005 3.62 -0.00240607 -0.001390132 0.0000019325 144 10/10/2005 3.72 -0.011834369 -0.010818432 0.0001170385 145 10/17/2005 3.72 0 0.001015938 0.0000010321 146 10/24/2005 3.68 0.004695121 0.005711059 0.0000326162 147 10/31/2005 3.72 -0.004695121 -0.003679183 0.0000135364 148 11/7/2005 3.7 0.002341216 0.003357154 0.0000112705 149 11/14/2005 3.74 -0.004669878 -0.00365394 0.0000133513 150 11/21/2005 3.74 0 0.001015938 0.0000010321 151 11/28/2005 3.72 0.002328662 0.0033446 0.0000111863 152 12/5/2005 3.76 -0.004644905 -0.003628967 0.0000131694 153 12/12/2005 3.72 0.004644905 0.005660843 0.0000320451 154 12/19/2005 3.74 -0.002328662 -0.001312725 0.0000017232 155 12/26/2005 3.82 -0.009191761 -0.008175823 0.0000668441 156 1/3/2006 4.1 -0.030720494 -0.029704556 0.0008823607 157 1/9/2006 4.12 -0.002113359 -0.001097422 0.0000012043 158 1/16/2006 4.02 0.010671163 0.011687101 0.0001365883 159 1/23/2006 3.94 0.008729831 0.009745769 0.0000949800 160 2/6/2006 4.16 -0.023597109 -0.022581171 0.0005099093 161 2/13/2006 4.14 0.00209299 0.003108927 0.0000096654 162 2/20/2006 4.04 0.010618976 0.011634914 0.0001353712 163 2/27/2006 3.98 0.006498293 0.007514231 0.0000564637 164 3/6/2006 4.04 -0.006498293 -0.005482355 0.0000300562 165 3/13/2006 3.88 0.01754964 0.018565577 0.0003446807 166 3/20/2006 3.8 0.009048129 0.010064067 0.0001012854 167 3/27/2006 3.82 -0.002279766 -0.001263829 0.0000015973 168 4/3/2006 3.78 0.004571563 0.005587501 0.0000312202 169 4/10/2006 3.8 -0.002291797 -0.001275859 0.0000016278 170 4/17/2006 4.32 -0.05570015 -0.054684212 0.0029903631 171 4/24/2006 4.22 0.010171296 0.011187234 0.0001251542 172 5/2/2006 4.1 0.012528594 0.013544532<