Absurdist Performance of the Volkswagen Blue Motion Essay

Absurdist Performance of the Volkswagen Blue Motion - Essay Example Every component of this piece plays a role in creating the intended image about the Volkswagen model. The attendant is the most visible element of the advert. The tears flowing from his eye show that he is crying. He is wearing an overall and standing next to a gas station. From this, it is evident that heat work but sad. Next to him is a fuel gauge hanging on a tree. The gauge is indicating that the car is still full tank (Volkswagen Advertising). There is a Volkswagen symbol below the tree with the full fuel tank. This points out that the gauge shown belongs to the Blue Motion car. A car needs more gas when the gauge shows that there is a reduction in the fuel level. Since this is not the case with the one shown, it can be deduced that the Blue motion car does not need more fuel. From the two images, sadness might have been caused by the state of the gas business. The two visual representations demonstrates and supports the meaning being passed that the car does not use a lot of f uel as its consumption is extremely low. It complements the text below it which describes the car as one with superior performance by showing its efficiency in terms of fuel use. Car buyers are keen on this aspect and this may call them into buying into the idea of having the Volkswagen model. The weltering tanker also passes a certain message. As the tanker carrying fuel to the gas station moves, it leaves behind a cloud of smoke. The smoke from the tanker has covered all the trees left behind it with none of them having any green component. This image has been used to support the main idea of the piece. When one compares the trees behind the tanker and that holding the fuel gauge, a clear difference is seen. Below the fuel gauge is a â€Å"shell† (Volkswagen Advertising). While the tanker leaves behind a trail of weltering smoke, car whose fuel gauge is shown only leaves a single shell as the product of the combustion.